It’s All Worth It
Network Marketing can be challenging. It is an
emotional experience. The ups and downs can
be dramatic. But in the end, for so many reasons,
it’s all worth it.
The Career You Will Create
If you decide to become a Network Marketing Professional,
you will not only create an income for yourself, you’ll
create a career. I think about this a lot. Consider the skills
required to be a doctor, a lawyer, a big company CEO, or even
a world-class musician. You’re talking about a high level of
skill, and a fairly high level of income.
Now consider the skills necessary to become a Network
Marketing Professional. They are TINY in comparison! And
yet many Network Marketing Professionals enjoy a higher
level of income and most certainly a higher degree of freedom.
If you look at any career, there is a barrier of entry (how
hard it is to get in) and a long-term benefit (what you get if
you do get in). For example, a doctor might have 12 years
of school plus an internship. That takes intelligence some of
us don’t have, money some of us don’t have, or even possibly
contacts some of us don’t have. At the end, they get to enjoy
a long-term benefit (although many of them would say the
benefit wasn’t worth the investment).
There’s always a ratio between the barrier of entry and the
long-term benefit. There is no question in my mind that of all
professions in the world, the profession of Network Marketing
has the best ratio when you compare the low barrier of
entry with the high long-term return.
One of the best decisions in my life was making a career
out of Network Marketing instead of just messing around. Becoming
a professional made all the difference, and now it’s
great fun to spend a good portion of my time helping other
people do the same thing.
The Freedom You Will Enjoy
Freedom is an interesting word. When it comes to work, I
think we understand the concept, but not the entire meaning.
For me, freedom means having choices. It means living the life
I want to live instead of the life other people want me to live.
Do you remember the imagination you had as a child?
Imagine your life without limits.
• You wake up when you’re done sleeping.
• You’re doing work that is fulfilling and makes you
• You get to work with people you enjoy.
• You don’t have to compromise all the time.
• You work when you feel like working but you also play
when you feel like playing.
• You get to spend tons of time with the people who are
important to you.
• You are living a big life and not wasting away in a box.
When you get a clear picture of what freedom is all about,
you’ll find the price you’ll need to pay to achieve it in Network
Marketing is very low. Facing your fears and living a life
that’s free is easy. Spending the rest of your days living half a
life is hard.
The Lives You Will Touch
It’s one thing to create freedom for yourself and your family.
It’s another thing altogether to help someone else do the
same. There are so many people struggling in this world. You
have the ability to help people see a bigger picture for themselves.
You can give hope to the hopeless. You can encourage
their dreams. You can provide them with the inspiration necessary
to face and overcome their fears.
One of my greatest joys is to appear in someone else’s testimonial.
It’s great to hear that someone was lost, and in some
small way I was able to help them find their way. Network
Marketing allows you to do this on a very big scale. Not only
can you help one person, but you can help hundreds or even
thousands to live a better life. And the exciting thing is, that
is just the beginning.
It’s just like throwing a rock into a pond. When it hits the
water you see the ripples growing larger and larger until they
hit every edge of the pond. In Network Marketing, sometimes
you don’t see all the ripples. You might be aware of the impact
you had on one person’s life and maybe one or two more
ripples, but they keep growing whether you see them or not.
This is why I do what I do. It’s why I wrote this book. I
know people will be positively impacted and that’s a stone
thrown into the water. But then they’ll make a positive impact
on others and the ripples begin, and those people will do the
same, and over and over and over again.
With Network Marketing, you really can make a difference.
The People You Will Meet
Network Marketing has introduced me to the most amazing
people. This profession gives you a chance not only to expand
your group of friends, but also to be able to spend more
time with them. You’ll never find a more passionate group of
entrepreneurs in any other profession. These people love life
and spend their time lifting each other up. Here’s an example
of what that means to me and what it could mean for you.
You can name virtually any state in the United States or any
other country in the world, and a friend instantly pops into
Network Marketing has also introduced me to many of
my heroes. I’ve been lucky enough share the stage and become
friends with great people, including Anthony Robbins,
Brian Tracy, Denis Waitley, the late Stephen Covey, Tom Peters,
Les Brown, the late Og Mandino, David Bach, Robert
Kiyosaki, Harvey Mackay, Art Williams, Ken Blanchard, Tom
Rath, Daniel Pink, Mark Victor Hansen, Jack Canfield, Jeffrey
Gitomer, Gary Vaynerchuk, Tom Hopkins, and many, many
others. On top of all that, I’ve been able to learn from more
million-dollar MLM earners than I could count. All of them
have had a positive impact on my life and my career.
This profession also helped introduce me to my amazing
wife Marina. I was in Moscow for a big MLM training event
and she was attending that event with her family. Because she
could speak multiple languages, she was helping to translate
backstage. I was smitten. Our first date was in Red Square at
midnight after the event, with the snow softly falling around
us. I’ll never forget it. We’ve been together ever since. I’m not
saying you’ll find the love of your life in MLM, but I AM saying
you’ll find friendships that will last a lifetime.
The Places You Will See
If you build a large and successful Network Marketing
business a few things will happen. First, you’ll win some trips
that will be trips of a lifetime. Second, you’re going to need to
support your organization as they expand into every territory
or country where your company does business. And third,
you’re going to have enough money and time to go wherever
It’s been said that your life can be measured by the number
and intensity of your experiences. If that’s true, I’ve already
lived a very long life. I’ve been to every state in the
United States with the exception of Alaska, and I’ll remedy
that soon. I’ve also been to about 40 countries around the
world. I’ve gone diving at the Great Barrier Reef in Australia,
toured the Hagia Sofia in Istanbul, visited the twin towers in
Malaysia, boated around James Bond island off the coast of
Thailand, visited the tent cities in Nigeria, ridden the huge
Ferris wheel in the port of Singapore, had a private tour of
the White House, watched the sun rise on New Year’s Day at
the Grand Canyon, enjoyed a 30-course meal at the worldfamous
El Bulli in Spain, cruised through the canals of Amsterdam,
ridden a hot air balloon over the Rocky Mountains,
rented an entire cruise ship for 2,000 of my friends to sail to
the Bahamas, had dinner under the stars on top of the Hotel
de Paris in Monaco, visited my heritage in Norway, sailed the
Black Sea off the coast of the Ukraine, witnessed the amazing
Sistine Chapel in Rome, golfed at St. Andrews in Scotland,
watched a World Cup match in Ireland, and prayed at the
Wailing Wall in Jerusalem.
ALL of this and so much more was made possible because
I embraced the great profession of Network Marketing. The
same can happen for you.
The Causes You Can Contribute To
There are lots of worthy causes. You might want to give to
your parents or someone else in your family, or to an organization
than means something to you. In 2011, I asked Harvey
Mackay, a best-selling author as well as a wildly successful
businessman and community activist, for his secret to success.
He told me this story.
“Eric, my father sat me down after I graduated
from the University of Minnesota at age 21. I was a
little bit cocky, going to take on the world, going to start
at the top and work my way up. And he said, ‘Harvey,
25 percent, one-fourth of your life, starting now, is going
to be devoted to volunteerism.’ Now I didn’t know
what that meant, other than I started volunteering for
everything. Heart, cancer, United Way, Boy Scouts,
March of Dimes, Salvation Army, everything. Let me
tell you what that experience has done for me my entire
life. By being on all those boards and being involved in
all those charities, I became a better communicator. I
became a better leader. I became a better salesperson,
because all I was doing was raising money for the more
than 20 boards that I’ve been on. I became a better sales
manager. And can you imagine how many new people
I met by just being a volunteer? My network grew tremendously.
“But the biggest thing that happened was my sense
of being a citizen of the world. To know that you’ve
helped another human being and to be able to see the
results—it’s an unbelievable feeling. I’m so thankful to
my father because his advice changed my life. “
This interview changed MY life because it impacted my
thinking on contribution. I had always thought there was really
only one way to help a worthy cause and that was with
your money. But after my conversation with Harvey, I realized
there were three ways to help.
The first is with your money. Of course you can write a
check, and that’s wonderful. Network Marketing can allow you
to write bigger checks than you could ever imagine before.
The second is with your time. Like Harvey said, you can
dedicate a portion of your life to causes that are important to
you. He chose 25 percent. You can choose whatever you’d like,
but I’d encourage you to choose. And by time, I don’t mean
just volunteering few hours here and there at the shelter or
something. I mean give your time to creative thinking, raising
awareness, and raising money.
And the third is probably most important, and that is with
your influence. Take the time you’re going to spend on your
cause and put all of your influence behind it. Inspire your organization
to do something great with you. Encourage your
company to get involved. Leverage your network to do great
things. You are powerful and more so because of your involvement
in Network Marketing. Use that influence for good. It
will change your life for the better.
The Person You Will Become in the Process
Network Marketing changed my life for the better because
it forced me to become a better person. As a profession, we
move products and services to the customers who want them,
but our real purpose is much deeper.
At its core, this profession is an incubator for personal
• You’ll learn how to face your fears.
• You’ll learn how to solve problems.
• You’ll learn how to feed your mind with positives and
protect your mind from negatives.
• You’ll learn how to grow stronger.
• You’ll learn how to lead.
When I first started out in this profession I did almost everything
out of fear. I was afraid I wouldn’t succeed. I was afraid
I was going to run out of prospects. I was afraid I was going
to miss out on the opportunity. But over time, that fear went
away. I decided to focus on myself and my skills instead of all
the things I couldn’t control, and then everything became clear.
I learned the true secret of Network Marketing.
The greatest benefit isn’t getting what you want. The greatest
benefit is what you’ll need to become in order to get what
you want. I learned what was always there and what has been
passed down for ages. The journey is everything.
Thank you for taking this journey with me. Let me conclude
by sharing what I say at the end of every Network Marketing
Pro video. Ladies and gentlemen, my wish for you is that
you decide to become a Network Marketing Professional—you
decide to Go Pro—because it is a stone-cold fact that we have a
better way. Now let’s go tell the world.
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